I’m Zane, a creative strategist working across multimedia production, based in Los Angeles.
Studying Media Arts + Practice at USC’s School of Cinematic Arts.
Making something worthwhile and getting people to care about it are two different challenges. Too much good work goes unnoticed. I want to change that.
I connect what’s being built to the people it’s for. I start with what you’re trying to achieve, then study what makes people pay attention: culture, trends, and how people actually think and behave. From there, I shape the creative approach and carry it through execution and storytelling, drawing on my own multimedia work and a network across film, animation, design and fine art.
In 2024, I co-founded Sun Society, a community of about 25 YouTube creators, where I led idea, packaging and edit reviews. Members generated over 10 million combined views, and two went full-time.
I want to keep helping creative work be seen at scale through creative and strategic thinking.